This was not a PSD to WordPress theme conversion but rather setup and customisation of a premium WordPress theme. The end user was not savvy with XHTML and PHP so for a small fee I was able to give them a really unique look as oppose to them settling with out-of-the-box features.
This is important when promoting your business online. Using WordPress allows you to make use of themes to easily change the look and feel of your site. However, if you use a commercially-available theme your site can end up looking like thousands of others and fading into the background.